This research examines women journalists in conventional and new media in India. Women media practitioners influence today’s fast-changing media. Women work in every media sector, including newspapers, magazines, TV, radio, online, and social media. They shape public opinion and image of women in today’s fast-changing media world. Female newspaper and electronic media executives would know a lot about many themes. Female journalists must be attentive to women’s issues and give important perspectives. The media’s representation of women reinforces gender stereotypes and limits women’s roles to being husbands, mothers, and dependents of men. This narrow image is particularly evident in advertising. Despite more women joining the communications business, their involvement at media policy decision-making levels is still low. Gender-based stereotyping in local, national, and global media shows this lack of gender understanding. Traditional media women face discrimination and underrepresentation. Women make about 25% of news mentions. Media engagement and expression are unequal for women. They make fewer decisions and get fewer Pulitzer Prizes. However, the International Women’s Media Foundation and the Alliance of Women Film Journalists honour women in media. Today, New Media is a work place for women professionals that offers work-life balance, flexibility to fulfil women roles, work from home, own work space, no prejudice, safe and healthy work environment, etc. This research examines how women media workers transitioned from prime-time news to customised content. The qualitative data structure research underlines their challenges, gender inequality, and desire for recognition. This research examines five Indian women journalists defying media stereotypes.
REALITY AND VISION.